Furniture Retail / Furniture Store; Retail Miscellaneous / Retail Home Accessories
This store is a home and lifestyle retail showroom located in the Northern Virginia market. The Company brand is one of casual elegance offering a broad style range of furniture, accessories, lighting, art, rugs, outdoor living, window treatments, bedding, and unique items and gifts. The Company also offers a number of services such as White Glove Delivery & Installation, Gift Registries, Re-upholstery, and Shipping anywhere within the U.S. and Canada. The Company serves all those wanting to make their home an expression of their lifestyle. Its target demographic is predominantly 35-65+ year-old women -- married or single, working or stay-at-home, with or without children -- with household incomes of $85K and above. This is a large demo sector in the Northern Virginia area given its proximity to Northern Virginia/DC and the region's horse and wine country.